Plentum Dog Food Checker Privacy Policy

Plentum Dog Food Checker — Privacy Policy

For publication at: https://plentum.com/pages/chrome-extension-privacy

Effective date: April 13, 2026

Last updated: April 13, 2026

The short version

Plentum Dog Food Checker collects nothing about you. No accounts, no tracking, no analytics, no cookies, no data sent to any server — including ours. Every ingredient you paste is analyzed entirely inside your own browser and discarded the moment you close the popup.

If a privacy policy can be one sentence, this one is: we don't know you're using it, and we want to keep it that way.

1. Who we are

Plentum is a direct-to-consumer dog wellness brand operated by PLENTUM INC., with its principal place of business at 135 Madison Ave Fl 5, New York, NY 10016. You can reach us at support@plentum.com.

This privacy policy applies only to the Plentum Dog Food Checker Chrome extension ("the Extension"). Our website at plentum.com has a separate privacy policy that applies to visits to the site, purchases, and marketing communications.

2. What data the Extension collects

None. Specifically:

  • We do not collect your name, email, address, phone number, or any other identifier.
  • We do not collect the ingredient lists you paste into the Extension or any results generated from them.
  • We do not collect the URLs of pages you visit, including pages where the Extension's auto-scan feature is active.
  • We do not use cookies, web beacons, pixels, fingerprinting, or any other tracking technology.
  • We do not use analytics services (no Google Analytics, no Mixpanel, no Segment, nothing).
  • We do not use advertising networks, and the Extension contains no ads.
  • We do not transmit any data to Plentum, to any third party, or to any server anywhere at any time for any reason related to the Extension's core functionality.

3. How the Extension works without a server

The Extension ships with a local ingredient database (a JSON file bundled inside the Extension package). When you paste an ingredient list or trigger the auto-scan button, all matching, classification, and scoring happens inside your browser using JavaScript running on your own device. Nothing about that analysis ever leaves your computer.

4. Local storage on your device

The Extension may use your browser's built-in local storage (the `chrome.storage.local` API) to remember your own preferences — for example, whether you want the auto-scan button to appear on Chewy and Amazon by default. This information lives only inside your Chrome profile on your own device. We cannot see it. You can clear it at any time by removing the Extension or by clearing Chrome's extension data through Chrome's settings.

5. Permissions the Extension requests

For transparency, here is every permission the Extension requests and why:

  • `activeTab` — so the auto-scan button can read the ingredient panel on the specific tab you are currently looking at, only when you click the Extension icon. The Extension cannot read any other tab.
  • Host permissions for supported retailer domains (e.g., `.chewy.com`, `.amazon.com`) — only so the content script can detect and highlight the ingredient panel on those pages. No data from those pages is transmitted anywhere.
  • `storage` — only to save the preferences described in Section 4.

The Extension does not request access to your browsing history, bookmarks, downloads, clipboard, camera, microphone, location, or any other browser capability.

6. Children

The Extension is not directed at children under 13, does not knowingly collect information from children, and is intended for adult dog owners making purchase decisions.

7. Third parties

The Extension does not share data with any third party because it does not have any data to share. It does not use any third-party SDKs, libraries that make network calls, or embedded services. The only external link the Extension contains is a clickable link to plentum.com — clicking that link is a normal browser navigation and is governed by plentum.com's separate privacy policy.

8. Your rights

Because we hold no personal data about you in connection with the Extension, there is nothing for you to access, correct, export, or delete on our end. If you are a resident of California (CCPA/CPRA), the European Union / United Kingdom (GDPR), or another jurisdiction with data rights laws, those rights apply to data that actually exists — and none exists here. If you interact with plentum.com itself (for example, to make a purchase), the site's separate privacy policy explains the rights that apply to that data.

9. Security

The Extension runs entirely on your device. There is no server for an attacker to breach, no database for an attacker to exfiltrate, and no transmission channel for an attacker to intercept. The code that ships with the Extension is reviewed by Google as part of the Chrome Web Store submission process.

10. Changes to this policy

If we ever change the Extension in a way that affects this policy — for example, adding any feature that transmits data — we will update this page, change the "Last updated" date, and disclose the change prominently on the Extension's Chrome Web Store listing. We will never silently start collecting data.

11. Contact

Questions about this policy or the Extension: support@plentum.com

Not a substitute for veterinary advice

The Plentum Dog Food Checker provides general informational classifications of commonly used pet food ingredients for consumer educational purposes. It is not veterinary advice, does not diagnose or treat any condition, and should not be used as a substitute for consultation with a licensed veterinarian regarding your pet's diet, health, or medical needs. Ingredient classifications reflect publicly available pet nutrition science and industry standards (including AAFCO nutrient profiles) and may not apply to every dog, breed, life stage, or medical situation.