Plentum Journal · Skin and coat

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Vet formulated

Why your dog licks her paws when the seasons change, and what owners are trying now

Itch & Immune Care is a vet-formulated daily powder that supports a normal immune response to seasonal triggers and a healthy coat.

A golden retriever lies on a weathered porch deck among fallen autumn leaves and looks toward the camera

Plentum Journal · 3 min read

Sound familiar?

  • A golden retriever lies on a living-room rug and licks its front pawLicking her paws in the middle of the nightYou hear it from the next room, and her paws look pink by morning.
  • A yellow Labrador sits on a front porch beside a pumpkin and scratches behind its ear with a hind pawThe same time every yearIt starts when the trees bloom and comes back with the fall weeds.
  • A golden retriever on a leash sniffs a path covered in wet autumn leaves beside its owner's bootsChewing at her legs after walksShe works on her legs and belly as soon as she comes inside.
  • A damp poodle-mix dog sits on a bath mat wrapped in a gray towel while its owner's hands dry its coatYou've tried a lot alreadyYou've changed the food and tried creams, wipes and new shampoos.
  • A golden retriever lies on a kitchen floor behind a bowl of kibble next to a box of Itch & Immune CareItch & Immune Care works best when you start it before the season peaks.
A golden retriever lies on a kitchen floor behind a bowl of kibble next to a box of Itch & Immune Care

Itch & Immune Care works best when you start it before the season peaks.

Why the licking follows the calendar

Pollen lands on your dog's paws, belly and coat every time she goes outside.

Tree pollenSpring
March to May
Grass pollenLate spring and summer
May to July
Weed pollen, such as ragweedLate summer and fall
August to October
Your daily routineA few weeks before the first peak, until the first frost
February to November

Simple habits that help

  • Wipe or rinse the paws after walks to remove pollen.
  • Write down the week the licking starts, so you know when to begin next year.

Source: typical US pollen seasons as described by the American College of Allergy, Asthma and Immunology. Timing varies by region and year.

What each part of the sachet supports

Much of the immune system sits along the gut lining, so skin and coat support can start in the bowl.

  1. Canine immune health postbiotic (CIHP) 250 mgSupports a normal immune response to seasonal triggers
  2. DHA from microalgae 250 mgSupports healthy skin and a glossy coat, with no fish oil
  3. Colostrum 150 mgSupports normal immune function
  4. Probiotic blend, quercetin and spirulina 2 billion CFUSupport a balanced gut microbiome and healthy skin
See the full ingredient list
Advanced K9 Itch & Immune CareAmounts per 2 g sachet
Canine immune health postbiotic (CIHP)Postbiotic250 mg
DHAGold®Microalgae-derived DHA, Schizochytrium sp.250 mg
Colostrum powder30% IgG standardized, bovine150 mg
Proprietary probiotic blendLactobacillus casei K9-1, Lactobacillus fermentum K9-2, Lactobacillus brevis WF-1B, Lactobacillus reuteri WF-1, 2 billion CFU150 mg
Quercetin100 mg
Spirulina75 mg

Other ingredients: brewer's yeast and silicon dioxide.

How Itch & Immune Care compares with other options

FeaturePlentumItch & Immune CareChews in a bagSoftgels in a bottleOil in a pump bottle
Stirred into food Given as a treat Swallowed or hidden in food Pumped onto food
A sealed 2 g sachet From an open bag From an open bottle From an open bottle
Microalgae DHA, 250 mg Fish oil on 2 of 4 labels checked Fish oil on 4 of 4 labels checked Fish oil on 4 of 4 labels checked

The other columns describe a type of product, not a brand. Tap a row to see the detail.

Sources for this table
  1. Plentum: Itch & Immune Care has 250 mg of DHA from microalgae per sachet.
  2. Chews: fish or salmon oil is listed on 2 of 4 skin and itch chew labels, checked Oct 12, 2026. Label 1, retailer product page;Label 2, retailer product page;Label 3, retailer product page;Label 4, retailer product page
  3. Softgels: fish oil is the omega-3 source on 4 of 4 labels, checked Oct 12, 2026. Label 1, retailer product page;Label 2, retailer product page;Label 3, retailer product page;Label 4, retailer product page
  4. Oil in a pump bottle: fish or salmon oil is the omega-3 source on 4 of 4 labels, checked Oct 12, 2026. Label 1, retailer product page;Label 2, retailer product page;Label 3, retailer product page;Label 4, retailer product page

How many sachets your dog needs

Tap your dog's weight

2 sachets a day

$2.87 a day · size: 26-50 lbs

Choose the 26-50 lbs size

Start with half your dog's daily dose for 3 days, then the full dose for their weight. Each size ships a 30-day supply, and prices are before LAUNCH25.

What stands behind every box

Questions owners ask

Should I see my vet first?

Yes, if the itching is constant, or your dog has open sores, hot spots or ear trouble.

Check with your vet too if she takes prescription medication, since this is daily support alongside your vet's plan.

Is the DHA from fish?

No. The DHA comes from microalgae, so there's no fish oil in the supplement.

Is there anything in it my dog should avoid?

It contains bovine colostrum and is made for dogs only.

Can I give it with Microbiome Care?

Yes. Start one at half the dose for 3 days, then add the second a week later.

Start before the next itchy season

Advanced K9 Itch & Immune Care box, 30 sachets
Advanced K9 Itch & Immune Care
$33.75$44.99with LAUNCH25 · 30 sachets · up to 25 lb
Launch code · 25% offLAUNCH25
  • LAUNCH25 takes 25% off one-time purchases of the four new supplements and all bundles through Sun Oct 25, 11:59 PM EDT. It works once per customer and can't be combined with other codes.
  • Pre-orders ship by Mon Oct 26. If that date changes, we'll email you, and you can cancel for a full refund. You're charged at checkout and reserve a box from the first batch.
  • Every order has a 30-day guarantee. Return policy