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One sachet, one job: the story behind our new dog supplements

Why we exist, the dogs on our boxes, and the promises we hold ourselves to. Meet Gut Restore, Calming Care, Itch & Immune Care and Metabolic Care, built on Microbiome Care.

A yellow Labrador rests its chin on a kitchen counter beside the five Plentum formula boxes standing in a row

Key takeaways

  • Plentum exists to do better for dogs: a label you can read, doses we print, and honest words about what we know.
  • Four new formulas, one job each: Gut Restore, Calming Care, Itch & Immune Care and Metabolic Care.
  • Microbiome Care stays the daily foundation. Every formula is vet formulated and comes as one 2 g sachet over food.
  • Every lot has a Certificate of Analysis. The four new formulas are tested for Salmonella, E. coli and more.
  • Pre-orders ship by Mon Oct 26. LAUNCH25 takes 25% off one-time orders of the new formulas and bundles until Oct 25.

We made four new formulas, each with one job, and kept our daily sachet as the foundation. This is why we exist, who is on the box, and what we hold ourselves to.

Why Plentum exists

You notice everything about your dog. The second sniff at a full bowl. The scratch that wasn't there last week. The way they find your feet when the sky gets loud.

We're dog people first. Plentum started as a passion project, built for the dogs who shaped our lives, and the rule was simple: everything we make, we'd give our own.

So we went looking at what was already out there. We kept finding big promises on the front and thin print on the back. Chews held together with binders. Long lists of names with one small total at the bottom. We wanted a label you can read, doses we're willing to print, and honest words about what we know and what we don't.

Our dogs taught us the rest: keep a routine and notice small changes. We try to build the same way, with one clear job, done properly, every day.

“Everything we make, we’d give our own.”

The rule Plentum started with, and still the first question we ask.

  • 5 formulasAll vet formulated. One job each.
  • Every mg printedEach active and its amount per 2 g sachet, on the box.
  • Every lot checkedEach lot ships with its own Certificate of Analysis.

The ritual: tear, pour, stir

7 a.m. They already know the sound. Every Plentum formula comes as the same flat, sealed 2 g sachet. You tear the top, pour it over the food they already eat, and stir. Add a little warm water if your dog likes a gravy.

A single flat, sealed Plentum 2 g sachet next to a small pile of the powder
The real sachet: one sealed 2 g serving, opened on the day you use it.

There's no new bowl, no food switch and no scoop to level. Each sachet is one serving, and bigger dogs get more of them: one to four a day by weight.

The routine is the point. Tomorrow, you do it again.

  1. Step 1, tear: a single front-facing Gut Restore 2 g sachet with its top corner torn off, lying beside a bowl of kibble

    1. Tear. One sealed 2 g sachet, opened on the day you use it.

  2. Step 2, pour: a hand tips a single front-facing Gut Restore sachet so the powder falls onto the kibble

    2. Pour. Over the food your dog already eats. No new bowl.

  3. Step 3, stir: a hand stirs the powder into the kibble, the empty sachet lying front side up beside the bowl

    3. Stir. Add a splash of warm water if they like a gravy.

Swipe for all three steps.

One sachet, one job

For a while, one sachet was enough. Then dog parents kept asking us the same four questions. What helps a tummy that's off after a food switch? What helps a dog stay settled in a storm? What can I give a dog who scratches every spring? How do I help my dog hold a healthy weight?

Those are four different questions. One formula can't answer all of them well, so we didn't try. We kept Microbiome Care as the everyday foundation and built four focused formulas beside it. Each one has a single job, and its name tells you what that job is. Meet all four on our new formulas page, or read on.

Infographic: five Plentum formulas and the one job each one does
Five formulas, five jobs. Microbiome Care is the daily foundation; the other four each do one focused job.

Sachet, chews or scoop?

Dog supplements mostly come in three shapes: soft chews, a tub of powder with a scoop, or a single-serve sachet. Here is how they differ in the ways that matter on a busy morning.

Soft chews in a dish, a tub of scoop powder with a scoop, and a single front-facing Plentum Gut Restore 2 g sachet side by side

Soft chews

Binders
Usually need binders and texture agents to hold a chew shape.
Dose clarity
A set amount per chew. Blends often print one total, not each active.
Freshness
A jar you open every day.
Per-day cost
Price per chew times chews a day for your dog's size.

Scoop powder

Binders
No chew shape to hold.
Dose clarity
Depends on how level the scoop is, every morning.
Freshness
A tub opened daily; the scoop goes in and out.
Per-day cost
Price per scoop times scoops a day for your dog's size.

Plentum sachet

Binders
No binders. A powder doesn't need one.
Dose clarity
One 2 g serving with every active printed in mg. Bigger dogs take 1 to 4 sachets by weight.
Freshness
Each serving stays sealed until you tear it.
Per-day cost
From $1.50 a day for the new formulas, $1.17 for Microbiome Care (one-time price, smallest size).

A general comparison of formats, not of any particular brand. Check the label and the serving size of anything you buy.

The dogs on our boxes

Every box carries its own illustrated dog, and no dog ever moves to another formula. They're how you tell the sachets apart at a glance on a busy morning.

  • Microbiome Care has a golden dog sitting in the lavender, the steady one, there every day.
  • Gut Restore has a corgi flat on its back, belly up. A comfortable tummy looks like that.
  • Calming Care has Pip, a spotted pup asleep on a lavender bean bag. Calm, not sedated.
  • Itch & Immune Care has Copper, a golden retriever with eyes closed in a breeze full of leaves.
  • Metabolic Care has a beagle clearing a log mid-leap, with energy for the walk.

Look closer and you'll find the same paw on a looping line on every box. It ties the range together: same ritual, same standards, a different job.

The illustrated dogs from the five Plentum boxes: a puppy among flowers, a corgi belly up, a dog asleep on a beanbag, a golden retriever in the breeze and a beagle mid-leap
Enlarged from the real box art. Mascots are illustrations, not customers' dogs.

How we hold ourselves to it

A promise is only useful if you can check it. Here is what ours mean in practice.

  • Every lot tested. Each lot has its own Certificate of Analysis. Lots of the four new formulas are tested for Salmonella, E. coli, coliforms, Staphylococcus aureus, molds, dryness and live probiotic count. See the first-lot results.
  • Real doses on the label. Every active and its amount in milligrams per 2 g sachet, plus directions by weight and cautions. See the research behind each active.
  • Vet formulated. All five formulas, from the foundation to the four new ones.
  • No binders. A powder doesn't need a binder to hold a shape. Check the ingredient list on any box.
  • Made with care. The four new formulas are made in Canada in an FDA-registered facility, following current Good Manufacturing Practices. Microbiome Care is made in the USA. Every box says “Manufactured for Plentum Inc., New York, NY”.

While the new sachet line ramps up, every sachet is weight-checked on a balance before it goes in a box.

Infographic: the Gut Restore label lists every active in mg, while a typical proprietary blend lists one total
Every active and its amount, as printed on the Gut Restore Product Facts panel. The lower panel is an illustration, not a real product.
Infographic: the eight checks on every lot of the four new formulas, with specifications
The checks on every lot of the four new formulas, with their specifications.
See every check and its specification
Salmonella
Absent in 25 g
E. coli
Under 10 CFU/g
Total coliforms
100 CFU/g or less
Staphylococcus aureus
Under 25 CFU/g
Molds
100 CFU/g or less
Water activity (dryness)
Under 0.30 aw
Live probiotic count
Counted on every lot
Appearance, color, odor
Fine, free-flowing beige powder

Applies to the four new formulas. Microbiome Care lots also come with a Certificate of Analysis. See the first-lot results.

Where a study exists, it studied an ingredient, not a Plentum product, and we say so. We haven't run clinical trials on our own formulas, and we'll never say we have.

The research behind the ingredients

We picked each active for its job, then read what has been published about it. Here is one ingredient per formula: what the studies looked at, what they found, and how the amount in a sachet compares. These are studies of the ingredient, not of a Plentum product, and we say so every time.

Nine ingredients in small dishes, labeled with the Plentum formula each one goes into
Some of the actives as raw ingredients, and the formula each one goes into.
Research card: oral-health postbiotic in Microbiome Care, what the dog studies looked at, found, and dose context

In a 14-day placebo-controlled study in 24 dogs, the oral-health postbiotic used in Microbiome Care was associated with 27% lower breath sulfur compounds than placebo. The study was funded by the ingredient's supplier and tested the ingredient alone, not Plentum.

A second 14-day placebo-controlled study in 24 dogs, at a lower 150 mg dose of the same postbiotic, found breath sulfur compounds 26% lower than placebo on day 14. Supplier-run; tested the ingredient, not Plentum.

Sordillo A et al. Animals 2025, doi:10.3390/ani15111596 · Sordillo A et al. Journal of Veterinary Dentistry 2026, doi:10.1177/08987564261437296

Research card: Saccharomyces boulardii in Gut Restore, what the dog study looked at, found, and dose context

In a 35-day randomized study in 25 healthy kennel dogs, S. boulardii did not change stool scores but was associated with lower fecal markers of gut irritation and stress hormones. Tested the yeast alone, not Plentum.

S. boulardii is one of five strains in the proprietary probiotic blend (L. casei K9-1, L. fermentum K9-2, L. brevis WF-1B, L. reuteri WF-1 and S. boulardii), 10 billion CFU per sachet. The box doesn't print each strain's share, so we don't compare doses.

Meineri G et al. Veterinary Sciences 2022, doi:10.3390/vetsci9080389

Research card: L-theanine in Calming Care, what the study looked at, found, and dose context

In an open-label study in 33 cats, L-theanine tablets were well accepted and owner-rated stress signs fell over 30 days. There was no placebo group and the maker co-authored it; not a dog study and not Plentum.

Calming Care has 200 mg of L-theanine per sachet, with GABA, magnesium and L-tryptophan. Dog research on L-theanine is still limited, and we'd rather tell you that than overstate it.

Dramard V et al. Irish Veterinary Journal 2018, doi:10.1186/s13620-018-0130-4

Research card: immune postbiotic in Itch and Immune Care, what the dog study looked at, found, and dose context

In a 28-day placebo-controlled study in 30 healthy dogs, the immune-health postbiotic used in Itch & Immune Care was associated with better skin-and-coat scores and lower scores on an itch rating scale than placebo. The supplier funded the study, and it tested the ingredient alone, not Plentum.

The study used 150 mg a day. One Itch & Immune Care sachet has 250 mg of the postbiotic (CIHP), alongside algal DHA, colostrum and quercetin.

Sordillo A et al. Animals 2025, doi:10.3390/ani15142019

Research card: L-carnitine in Metabolic Care, what the studies looked at, found, and dose context

In exercising Labrador retrievers, 250 mg/day of L-carnitine was associated with better activity and lower muscle-strain markers. Not a weight-loss study; not Plentum.

In obese pet cats on a supervised weight-loss diet, adding L-carnitine was associated with faster weight loss. Cats, not dogs; diet did most of the work; not Plentum. Metabolic Care has 75 mg per sachet, 75 to 300 mg a day by weight, alongside portion control and exercise.

Varney JL et al. Journal of Nutritional Science 2017, doi:10.1017/jns.2017.4 · Center SA et al. Journal of Veterinary Internal Medicine 2000, doi:10.1892/0891-6640(2000)014<0598:tcameo>2.3.co;2

Ingredient studies, not studies of a Plentum product. Some were funded by the ingredient supplier. Our formulas have not been tested in clinical trials. See every study we track

The foundation: Microbiome Care

Microbiome Care came first, and it stays first. It is the everyday sachet: an oral-health postbiotic, a prebiotic, fish oil and colostrum to support gut and oral health, skin and coat. In our customer survey, about 70% of owners noticed fresher breath. Results vary.

Gut Restore: a settled gut

Corgi resting on a sunlit kitchen floor beside a Plentum Gut Restore box

For food switches, travel and the days a tummy feels off. Gut Restore pairs a proprietary probiotic blend (10 billion CFU, including S. boulardii) with psyllium, slippery elm and organic pumpkin. Its one job: normal bowel function and healthy stool consistency.

Calming Care: calm, not sedated

Spotted dog dozing on a lavender bean bag at dusk beside a Plentum Calming Care box

For storms, car rides, vet visits and time alone. L-theanine, GABA, magnesium and L-tryptophan, with chamomile and a postbiotic, and no melatonin. Its one job: a calm, relaxed demeanor during situational stress, while your dog still feels like themselves.

Itch & Immune Care: comfortable skin and coat

Golden retriever in a sunny garden breeze beside a Plentum Itch and Immune Care box

For seasonal scratching and a coat that has lost its shine. A canine immune postbiotic, algal DHA, colostrum and quercetin. Its one job: a normal immune response to environmental and seasonal triggers.

Metabolic Care: a healthy weight, with the plan

Beagle trotting along a sunlit woodland trail beside a Plentum Metabolic Care box

For dogs working toward a healthy weight with measured meals and more walks. Acacia fiber, L-carnitine and white kidney bean extract. Its one job: support proper weight management. It sits alongside portion control and exercise. It doesn't replace them.

How to choose

Start with what you're noticing in your dog right now. If you're not sure, our 60-second quiz asks about your dog and points you to a formula and a size.

  • One thing on your mind? Pick the formula with that job.
  • Two things? A two-formula bundle pairs them, and the total sachets are set by weight.
  • Gut Restore and Microbiome Care work best one after the other, not together, so we don't bundle them.
  • Your vet comes first. If your dog has a health condition or takes medication, ask before starting anything new.

Which one? Side by side

Choose Gut Restore if

  • Stools are off after a food switch, travel or a stressful week.
  • You want a probiotic blend (10 billion CFU) with psyllium and slippery elm.
See Gut Restore

Choose Microbiome Care if

  • You want one everyday sachet for gut and oral health, skin and coat.
  • Fresher breath matters: about 70% of owners in our survey noticed it. Results vary.
See Microbiome Care

Use them one after the other, not together.

Choose Itch & Immune Care if

  • Scratching picks up with the seasons, or the coat has lost its shine.
  • You want the immune postbiotic (CIHP) with algal DHA and quercetin.
See Itch & Immune Care

Choose Microbiome Care if

  • You want a daily base with fish oil and colostrum for skin and coat.
  • Nothing seasonal is going on, you just want a routine.
See Microbiome Care

Both? Our two-formula bundles pair them, with total sachets set by weight.

Choose Metabolic Care if

  • Your dog is working toward a healthy weight with measured meals and more walks.
  • Contains chitosan (shellfish).
See Metabolic Care

Choose Gut Restore if

  • The main thing you notice is stool consistency.
  • You want a probiotic blend with gentle fiber.
See Gut Restore

Both use fiber, for different jobs. Pick the job first.

Breed matcher

Which formula fits your dog?

Pick what you notice most. Each choice goes to the matching Plentum formula.

Not sure? Take the 1-minute quiz

The four new formulas are on pre-order now and ship by Monday, October 26. For launch, the code LAUNCH25 takes 25% off one-time purchases of the new formulas and bundles until October 25 at 11:59 PM ET. One use per customer, it can't be combined, and discounted orders are final sale.

We'll show every dose and tell you what we know. Your dog's story makes the next formula better.

Your next step

A corgi, a small spotted dog and a golden retriever resting together on a cream sofa

Four steps from here to the first sachet. Take them in order, or jump to the one you need.

  1. Answer five quick questions

    Tell us what you notice and your dog’s weight. The finder picks a formula and a size.

    Take the full quiz

  2. Open your match

    Each formula page shows the full label, the dose by weight and the price per day. Two things on your mind? Start with a bundle.

    See all five formulasSee bundles

  3. Check the research

    Every study we track, ingredient by ingredient, with what it does and doesn’t show.

    Read the research

  4. Pre-order with LAUNCH25

    25% off one-time purchases of the four new formulas and bundles until Oct 25, 11:59 PM ET. Pre-orders ship by Mon Oct 26. One use per customer, can’t be combined, and discounted orders are final sale.

    Pre-order the new formulas

When you start a new formula, keep simple notes for the first 12 weeks. Our free checklist shows what to look for, week by week.

FAQ

What are Plentum's new dog supplements?

Four focused formulas: Gut Restore, Calming Care, Itch & Immune Care and Metabolic Care. Each is a 2 g sachet with one job, stirred into the food your dog already eats. They sit beside Microbiome Care, our daily foundation.

Can my dog have Microbiome Care and a new formula together?

Yes for most pairs, and our two-formula bundles are built that way. Gut Restore and Microbiome Care are best used one after the other rather than together. Count the total sachets for your dog's weight, and ask your vet if your dog takes medication.

When do pre-orders ship?

The four new formulas ship by Monday, October 26. Microbiome Care ships now.

Why a sachet instead of a chew or a scoop?

A sachet is one sealed 2 g serving. A powder needs no binder to hold a shape, there's no scoop to level, and each serving stays sealed until you tear it. Bigger dogs take more sachets: 1 to 4 a day by weight (1 to 3 for Microbiome Care).

How does the LAUNCH25 code work?

LAUNCH25 takes 25% off one-time purchases of the four new formulas and bundles until October 25 at 11:59 PM ET. One use per customer, and it can't be combined with other offers. Discounted orders are final sale.

Are these formulas medicines?

No. They are supplements that support everyday wellness, and they are not intended to diagnose, treat or prevent any disease. If your dog has a health condition or takes medication, talk to your vet before starting anything new.

Educational notice This article provides general educational information and is not a substitute for veterinary diagnosis or treatment. Ask your veterinarian about symptoms, medications, diet changes, or amounts appropriate for your dog. Seek urgent veterinary care for severe or rapidly worsening symptoms.

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